General Motors has launched its new insurance agency, OnStar Insurance Services, which will be the exclusive agent for its own OnStar Insurance company.
OnStar Insurance Services has been created to achieve a better understanding of the vehicles GM produces, in order to offer a personalised digital insurance experience for drivers.
Andrew Rose, president of OnStar Insurance Services commented: “OnStar Insurance will promote safety, security and peace of mind. We aim to be an industry leader, offering insurance in an innovative way.
“GM customers who have subscribed to OnStar and connected services will be eligible to receive discounts, while also receiving fully-integrated services from OnStar Insurance Services.”
The service has been developed to improve the experience for policyholders who have an OnStar Safety & Security plan, as Automatic Crash Response has been designed to notify an OnStar Emergency-certified Advisor who can send for help.
The service is currently working with its insurance carrier partners to remove biased insurance plans by focusing on factors within the customer’s control, which includes individual vehicle usage and rewarding smart driving habits that benefit road safety.
OnStar Insurance Services plans to provide customers with personalised vehicle care and promote safer driving habits, along with a data-backed analysis of driving behaviour.
The service plans to build on the learnings of the OnStar Smart Driver feature to provide each policyholder with recommendations for smarter driving habits so customers can drive more safely and potentially earn discounts.
The service will start in Arizoa and initially offer OnStar Insurance to GM employees in Q4 2020, slowly expanding to additional customers, including the general public, in early 2021.