Global insurer Generali has revealed Redion, the new brand for its global Care platform, bringing together the activities of Europ Assistance and Generali Employee Benefits (GEB) under a single identity and offering.
Antoine Parisi, current CEO of Generali CARE Hub, will lead Redion as Group CEO.
Redion has €5.8 billion in annual business volume as of FY 2025, more than 12,000 employees, and operations in over 190 countries.
The platform serves multinational corporations, global travel companies, financial institutions and their end customers, delivering services spanning travel insurance, emergency and medical assistance, employee protection (life, disability, accident and medical), health and mobility solutions, as well as global B2B2C programmes and embedded insurance for financial institutions, travel platforms and multinational employers.
Under Redion, Europ Assistance and GEB are fully unified, with a single data strategy, pooled AI investment and a consistent standard across technology and operations, available to all clients and partners across markets. For existing clients and partners, there is full continuity, with contracts, service teams, phone numbers and SLAs remaining unchanged.
Giulio Terzariol, Group Deputy CEO of Generali, said, “Redion is the expression of what Generali Care has already become: a global, integrated platform, purpose-built to deliver comprehensive Care across every dimension of people’s lives. Fully aligned with our “Lifetime Partner 27: Driving Excellence” strategy and our ambition to lead in protection, health and accident, Redion embodies a simple, immediate and consistent standard of Care, bringing together complementary capabilities in prevention, insurance and assistance in one seamless, global proposition.”
Jean-Laurent Granier, CEO of Generali France & Global Business Activities and Chairman of Redion, added, “I sit in three seats at this table — as Chairman of Redion, as a network partner through GEB, and as a client on the assistance side. From all three, my reading is the same: for some time now, the reality of this organisation has been well ahead of the brand carrying it. The quality, the global reach, the genuine depth of expertise — that is already real, already experienced by our partners and clients every day. Today we simply give it the brand it deserves.”
Parisi commented, “Redion reflects the determination of our teams to deliver an enhanced, integrated and technology-enabled proposition for clients and partners worldwide. One brand means one data strategy, pooled AI investment and a single, elevated standard across our technology platform. The Redion name carries no geographic or sectoral ceiling. But what I want people to understand is that behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most. We are digital-first — and human always. Any client, anywhere, can choose to be served entirely by people. That is what always ready, always on truly means.”
