Simone Camilla Oliveira, Founder & CEO of Uplift Strategy Consulting, has said Brazil is “open, maturing, and ready to do business” as its new Insurance Law comes into force.
Oliveira, an insurance and reinsurance executive with extensive experience, highlighted tacit acceptance, broadened reinsured interest, claims cooperation and handling timelines, as well as contractual wording and operational processes requiring review, as key considerations for international market participants.
AM Best has described the reforms as a major institutional shift, with the potential to drive greater professionalism, stronger consumer safeguards and closer alignment with international standards.
Oliveira’s comments followed Oneglobal’s recent invitation-only market discussion, organised by Uplift, a London-based boutique advisory firm focused on driving transformation for re/insurers, in partnership with Oger Global.
The discussion brought together around 40 professionals from the international re/insurance market to examine the “practical implications” of Brazil’s new Insurance Law (Law 15.040/2024) for cross-border business.
Oliveira, who launched Uplift in 2025, moderated the panel, which also featured Rafaela Barreto, Country Manager Brazil at Lloyd’s, and Carolina Oger, Founder of Oger Global and a Brazilian insurance lawyer.
Participants included representatives from leading reinsurers and MGAs with existing or prospective interests in Brazil.
The event aimed to “fill a gap” in the market by moving the conversation beyond legal analysis and towards business execution, focusing on what international insurers, reinsurers, MGAs and brokers need to review across their underwriting, wording and operational processes.
Oliveira commented, “Brazil is open, maturing, and ready to do business. The new law represents a moment for adjustment, not retreat.
“For organisations already operating with strong London market governance, many of the underlying principles will feel familiar.
“However, there are a number of important operational and contractual changes that deserve immediate attention to avoid unintended exposures.”
For London market participants, the takeaway was familiar. New opportunities rarely arrive without new obligations, and the wording of contracts can matter as much as the strategy behind them.
Before establishing Uplift, Oliveira held the position of Global Chief Commercial Officer at Ocean International Reinsurance Group, where she spearheaded the company’s commercial, business intelligence, marketing, and public relations functions across operations spanning over 90 countries.
Her track record also includes senior leadership roles at Willis Towers Watson, where she served as Head of Portfolio Solutions for Latin America and the Caribbean, and at Marsh McLennan, where she held the positions of COO and Strategy Leader.
