Hannover Life Reassurance Company of America (Hannover Re US), a member of Hannover Re Group, has partnered with SweatCo Ltd. (Sweatcoin) to study the links between physical activity and individual health.
Launched in 2015 as a health and fitness app, Sweatcoin converts steps into a digital virtual currency, called sweatcoins, which users can redeem in its marketplace.
“As a reinsurer, the opportunity to partner with a mobile app at Sweatcoin’s scale is exciting for us,” said Tony Laudato, Head of Partnership Solutions at Hannover Re US.
“The outcome of this research effort will have a valuable impact on our understanding of the connection between physical activity and mortality/morbidity risks”.
Physical inactivity is recognised as among the leading contributors of premature mortality, Hannover Re US and Sweatcoin noted.
Studies have also shown that participation in regular physical activity reduces the risk of coronary heart disease, stroke, diabetes, hypertension, colon cancer, breast cancer and depression.
“Sweatcoin’s guiding mission is to motivate people to be more physically active through immediate rewards and incentives,” said Oleg Fomenko, Sweatcoin’s Co-Founder.
“Through our joint research initiative with Hannover Re, we look to uncover additional insights that will help us drive positive behavioral change when it comes to physical activity, ultimately making the planet a healthier place,” he added.
